Knives chopping bright, crisp vegetables, and pots sizzling with new combinations of fresh ingredients. All of this is captured immediately and in full vibrant color by Rachel E.H., owner of the food blog Vorace.
Rachel and I met through a networking group and immediately clicked. We found that we had the same enthusiasm, and also the same struggles as new business owners. We worked together to create some printables for her photography business, and some Christmas cards for her clients. Since we had such a great working relationship, she decided that I would be the one to rebrand her logo! YAY!
She had a brand style already created, but didn't love the black and white, tuscan feel to it. She instead wanted to punch things up, mimicking bright and varied china patterns, Moroccan tiles, and the freshest ingredients at the local farmers market. We settled on a deep red heirloom tomato color, mixed with brilliant sky blues and pops of peony pinks, because, what girl doesn't like pink. (ok ok...I know not all girls have to like pink...but Rachel and I do...so just go with us on that one!)
After the color palette was created, how in the world do you incorporate all of that punch and pattern into one logo?
Trick is...you don't.
I believe that logos are meant to be the solid foundation on which a brand is built. You can't put decorative stained glass windows in the foundation of a house. It will not be structurally sound. With that same theory, we can't add all of that fanciness into the logo as it will lose the strength that is needed to carry the brand. Decorative elements can be added in other ways without compromising the logo.
Are you still with me?
So after presenting multiple clean, crisp, logos, we decided on a direction that "felt" right (trust that gut, ladies), and went on to color options until the right balance was found.
(BTW...did you see the lip smacking tongue in the cross bar of the 'e'? Looks again...subtlety works wonders, huh!)
I can't wait to see what she has in store for her blog...bring on the yummy recipes.
You’re staring at your bling all day, still getting used to your new name (hey there, Fiancé!), and you’ve just set your wedding date for October of next year. Congratulations! Among all of the congrats, squeals, and spontaneous dance parties, the first thing that people ask is “Ooo, are you planning a Halloween themed wedding?” Um...no.
If you are a bride like I was, you love fall, but do not want to see pumpkins at your wedding. You still want to have the feel and overall fall aesthetic, but just need some inspiration to get you started. Well ladies, this blog is for you!
Click through to read more, and to get some FREE and fabulous mood boards to get you started planning your fall wedding!
PS: Don't forget to pin these boards, and head on over to our contact page to get started on your fall wedding invitations!
Knives chopping bright, crisp vegetables, and pots sizzling with new combinations of fresh ingredients. All of this is captured immediately and in full vibrant color by Rachel E.H., owner of the food blog Vorace.
I met Andrea through a mutual friend when we worked on a logo for Maple Tree Education together (you can see that post here), and since it went so well, Andrea hired me to complete another logo for her "side" business as well.
I highlighted "side" as I did because with all the good work she does through her center for couples in Hawaii, it deserves no less attention than her main career path does.
In her own words, here is a brief description of the Hawaii Surrogacy Center...
Have you ever had one of those friends that instantly upon meeting them, you feel like besties? Well when I met Alyssa, that's how it felt.
Alyssa had come to me for a logo for her personal blog (blog/teaching resource/creative nuggets of wisdom for the kiddos), and in the midst of designing that logo she brought another client to me through her professional contacts.
Enter: Maple Tree Early Childhood Education, and the school's director, Andrea.
Working in the wedding industry is a crazy, exciting, and very emotional thing. We get to be a part of the very best days in a couple's life, and it is an incredible experience to take part in. I've worked with and met many other members of the wedding industry, but the professionalism, enthusiasm, and passion that emits from Teresa from the very first email is what sets her apart from the rest.
Read more about Teresa, our project together, and why this was one of my favorite projects of 2016!
As I sat down to write this post, I was staring at my notebook that has the below quote, and thought about how perfect it is to start off this project.
Be bold. Be charming. Be sharp. Be generous. Be silly. Be amazing.
This perfectly sums up Alyssa, who is an early education and theater teacher, arts enthusiast, and pretty much the sweetest person you're ever going to meet. She has started a blog that will inspire and give resource to parents, teachers, and artists who want to add creativity to their lives through their kids.
Read more here to learn about this new blog, and to see the creative behind the scenes process!
Ashley Macadam is a creative wedding and lifestyle photographer based here in New Jersey, who is heavily influenced by the beauties of nature. We found each other through a local networking group, and I knew we would be great together because, among other things, we both have a slight obsession with red floppy hats...
Read on below to see the design process
If this name sounds familiar, it should! Just last week I posted about a styled shoot that I was a part of, with none other than...you guess it...Shannon (soon to be) Ensor! She is engaged and will take her husband's name once married, which also means she would need to change her business name so there's no confusion as to who she is. She decided to take this opportunity to not only change the name of her business, but to also re-brand her business to be more in line with how she sees herself, and the clients and brides that she wants to attract.
Have you ever seen a logo or brand that you just absolutely love, and think to yourself, "how did they do that", or "I want that"? It all starts with that spark of inspiration, and I am here to give you a little behind the scenes peek into my own personal branding inspiration, as well as some tips on how you can tune in to what you really want your logo to represent.
Hint: read to the bottom for your FREE downloadable worksheet!