Ashley Macadam is a creative wedding and lifestyle photographer based here in New Jersey, who is heavily influenced by the beauties of nature. We found each other through a local networking group, and I knew we would be great together because, among other things, we both have a slight obsession with red floppy hats (see our headshots here and here!)

Also...she's just so darn sweet!

She approached me to help her redesign her logo and brand, and mentioned that she has not had luck with designers in the past. Well...CHALLENGE ACCEPTED! I hated knowing that a past designer had not been able to encompass the vision she had for herself, and I knew that I absolutely HAD to create the best logo I could...

...Enter...this beauty of hand scripted logo. I started from a digital font, and added the swoops, flourishes, and adjustments that were needed to really make this font balanced, legible, and just jaw-drop amazing. (all the heart eye emojis here)

We worked so well together, and pushed each other to come up with the beautiful end product that we did. I could not be more pleased to announce...that SHE LOVED IT and has received such good feedback from her peers and clients! Phew!

Read on below to see the design process, and if you're local (or even if you're not) please check out her photography here!)